Truthful Hyperbole

Stuck in the Airport while my flight to Colorado is delayed and I’m reading the ‘Art of the Deal’ by Donald Trump.

The excerpt below is from Page 58 and is a revelation about how this man was able to become President of America.  ‘Truthful Hyperbole’

The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.  I call it truthful hyperbole. It’s an innocent form of exaggeration – and a very effective form of promotion